Insights
How the OTA market works, and what to do about it.
Answers to the questions tour operators ask us most: commission, ranking, direct share, negotiation, pricing and AI. Each one ends on what to do next.
Pricing
What does a 25% OTA commission really cost a tour operator?
Commission is charged on the selling price but paid out of your margin. A worked example of what 25% does to a tour, and the costs on top.
3 min read
Products & distribution
How OTA ranking works for tours and activities, and what you control
OTA ranking is a model built to maximise revenue per visitor. The signals it reads, and what a tour operator can change in 30 days.
3 min read
Products & distribution
How can a tour operator grow its direct booking share?
Raising direct share is less about fighting the OTAs than about catching the customers who already look for you. Five steps that work.
3 min read
Products & distribution
How do you prepare a commission negotiation with an OTA?
Most operators accept standard OTA terms. What account managers are measured on, what is negotiable, and how to prepare the file.
3 min read
Pricing
Dynamic pricing for tour operators: where does margin leak?
A fixed seasonal price grid leaves money on peak days and forces late discounts. Where the leaks are, and simple pricing rules to start with.
3 min read
AI
Where does AI help a mid-size tour operator, and where does it not?
Which AI uses pay back for a tour operator this year, which need groundwork first, and a 90-day plan that fits on one page.
3 min read
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